buck & brand, LLC
Where storytelling meets strategy
From clicks to credibility
Consumer
Simplify digital experiences to remove barriers and increase conversion. Because when it’s effortless, customers stick.
b2b
Clarify complex products and services to accelerate buyer journeys, support sales, and build lasting credibility.
Brand
Shape the voice and structure behind your brand—so every touchpoint feels intentional, consistent, and distinct.
Strategize. Simplify. Stand out.
-
Messaging frameworks
Journey mapping
Narrative structure
Brand voice development
-
Web copy
Email campaigns
Ads & landing pages
Articles and executive bylines
Headlines, microcopy
-
UX content & flow design
Onboarding & engagement journeys
Enrollment flows
Mobile adoption strategies
-
Demand generation
Thought leadership (white papers, blogs, webinars)
Interactive storytelling
Event-based content
-
Sales decks, one-pagers, brochure
Product positioning
Internal enablement content
Case studies
Meet Buck.
CX strategist with 10+ years of experience creating copy and content for agencies, corporations, and my own consultancy.
I design the narrative flow of digital experiences that align user intent with business goals—helping brands show up consistently, build trust, and convert across channels. My clients include Fortune 500 companies in healthcare, financial services, and employee benefits.
In 2020, I earned a PhD from Columbia University. These days, I live in Norwalk, CT, where you'll probably find me chasing my 4-year-old daughter at the beach.
